About Ruby Wines

Mission Statement

Vision • Respect • Reliability • Passion • Performance

Ruby Wines has been based on these fundamental concepts of success for four generations of family ownership.

Our mission is to supply superior customer service and world class selections to our growing list of customers in Massachusetts, New Hampshire and Rhode Island. We are proud to represent a comprehensive portfolio of wines and spirits from around the globe. The Ruby Wines team is our greatest asset, our employees are considered the best in the field.

Ruby Wines History

Prior to prohibition Ruby California Products – headed by Samuel and Irving Rubin – had humble beginnings as a syrup and soda business selling products such as Ruby Root Beer but was forced to close during World War II because of the limited sugar supply. With the repeal of Prohibition Ruby Wines, Inc. was established in 1933 – this time bottling fortified wines from California and distributing in Massachusetts. In addition, the family owned several liquor stores in Boston’s South End and Roxbury.

In the 1960’s Irving’s sons Ted and Bob joined the company as CEO and CFO respectively. With a continued focus on expansion, the Rubin family hired Wayne Niemi in 1988. He currently serves as Senior Executive VP and General Manager. Ted’s son Brad, a graduate of Boston University, followed in 1992 and currently serves as Executive Vice President of Massachusetts and CEO of New Hampshire. In 1998 Ruby Wines moved from its first warehouse in Everett to its current 115,000 square foot office and warehouse in Avon, MA. Bob’s daughter, Jaime, joined the company in 2010, and now serves as Vice President of New Business and Marketing.

Ruby Wines New Hampshire History

In October 2021, Ruby Wines, a fourth generation, Massachusetts based wine and spirits distributor, acquired the Perfecta Wine Company in New Hampshire. The Perfecta Wine Company became Ruby Wines New Hampshire in December of 2022, guided by David Duhamel, COO and now Vice President of Ruby Wines New Hampshire. Brad Rubin, Executive Vice President/Principal of Ruby Wines serves as CEO of Ruby Wines New Hampshire. Bob Rubin, President and CEO of Ruby Wines, serves as the President and CFO. Wayne Niemi, Senior Executive Vice President/General Manager of Ruby Wines; David Browne, Senior Vice President Portfolio Management, serve in their current roles.

Ruby Wines Rhode Island History

Ruby Wines Rhode Island was launched in September 2025 as the company’s newest market expansion. Led by COO and Vice President Samantha Straw, the new division serves the state’s hotels, restaurants, and liquor stores from an office in Warwick. As Executive Vice President and Principal of Ruby Wines, Brad Rubin also serves as the CEO of the Rhode Island division. Bob Rubin, President and CEO of Ruby Wines, serves as President and CFO. Wayne Niemi, Senior Executive Vice President/General Manager and David Browne, Senior Vice President of Sales and Portfolio Management, serve in their current roles. Offering a curated and artisanal focused selection of wines, spirits and sakes, Ruby Wines Rhode Island provides exceptional service and is committed to building and maintaining strong local partnerships.

In memory of

Theodore "Ted" Rubin

Theodore Rubin was a founding member of the Guild of Oenopholists – the group that created the Boston Wine Expo – as well as a member of the Confrerie de la Chaine des Rotisseurs and Ordre de Mondial. In addition, he was a past Master of the Everett C Benton Lodge. Ted received the Purveyor Executive of the Year 1994 from the Massachusetts Restaurant Association, the Greater Boston Association of Retarded Citizens (GBARC) Man Of The Year in 2002 and the Israel Freedom Award in 2004. Ted’s many charitable endeavors included the Jimmy Fund, Genesis Fund and the Italian Home for Children to name a few. Ted was an avid golfer who won a record thirteen club championships and twelve ‘father and son’ titles while a member of Spring Valley Country Club before joining Blue Hills Country Club and Pine Brook Country Club in Massachusetts, as well as Trump International and Mirasol in Florida. Ted was an icon in the Massachusetts Wine and Spirits industry. His personal charm, business savvy and sense of family established the culture that exists at Ruby Wines today.

Ted passed away in 2009 after a battle with leukemia. His legacy lives on with a golf tournament in his name, “The Ted,” which has raised over $750,000 for the Jimmy Fund.