About Ruby Wines

Mission Statement

Vision • Respect • Reliability • Passion • Performance

For four generations, Ruby Wines has been established and built based on these fundamental concepts of success and has now grown to be one of the largest family-owned distributors in the country.

Our mission is to supply superior customer service and top-rated products to our growing list of customers in Massachusetts and New Hampshire. Although we have a comprehensive portfolio of wine and spirits from around the world, our greatest asset is our employees. The Ruby Wines team is highly educated and can guarantee you the best service in the field.

Ruby Wines History

Ruby Wines was established in 1921, then named Ruby California Products, by Samuel Rubin and his son Irving. Prior to prohibition, Ruby California Products had humble beginnings as a syrup and soda business, selling products such as Ruby Root Beer, but was forced to close during World War II, because of the limited sugar supply. With the repeal of Prohibition, Ruby Wines, Inc. was reborn – this time bottling fortified wines from California and owning several liquor stores in Boston’s South End, Dorchester and Roxbury. In the 1960’s Irving’s sons, Ted and Bob Rubin, joined the company as CEO and CFO, respectively.  The brothers focused on distribution, closed the retail stores and expanded the salesforce in territories such as Western Mass and the Islands.  

With a continued focus on expansion, the Rubin family hired Wayne Niemi as Executive General Manager, in the 1980’s; He currently serves as Senior Executive General Manager.  Ted’s son Brad, a graduate of Boston University, followed in 1992 and currently serves as Executive Vice President of Massachusetts and CEO of New Hampshire. In the early 2000’s, Ruby Wines moved from its first warehouse in Everett to a larger scale office space and warehouse in Avon, MA.  Bob’s daughter, Jaime, joined the company in 2010, and now serves as Vice President of New Business and Marketing. 

In 2021 Ruby Wines expanded into the New Hampshire region with the purchase of the Perfecta Wine Company. Ruby Wines now operates in Massachusetts and New Hampshire and holds broker licenses in Maine and Vermont.  The entire organization has over fifty sales representatives, 7 division managers, 5 portfolio managers, 8 merchandisers, more than 25 office staff and an in-house director of special events.   In Massachusetts Ruby maintains 2 warehouses over 115,000 square feet along with a staff of 50 and 14 trucks on the road.  We offer next day delivery on our own trucks or via express service anywhere in Massachusetts. 

Perfecta Wine Company History

Perfecta Wine Company was founded by Charles G. Zoulias in 1976. The company began as Perfecta Camera Corp, a single-location photo retailer in Salem, New Hampshire. Over the next thirty years, he grew the retail division to thirty-four stores operating throughout most of New England, New York, Virginia, Tennessee, and North Carolina. In 1995, the Photo Trade News named Perfecta Camera “Photo Retailer of the Year”. In 1997, Mr. Zoulias sold the retail division to Ritz Camera while retaining the industrial photo and audio-visual divisions.

In 1998, expanding on his interest in fine wines, he established the Perfecta Wine Company as a wholly owned division of Perfecta Camera Corp. Since its founding, when the company represented a single line of wines imported from Alsace, Perfecta Wine has grown steadily and now offers a distinctive portfolio of fine wines from around the world and in a wide price range.

In October 2021, Ruby Wines, a fourth generation, Massachusetts based wine and spirits distributor, acquired the Perfecta Wine Company in New Hampshire, as a part of Ruby Wines New Hampshire, Inc. The Perfecta Wine Company will continue to be guided by David Duhamel, COO and now Vice President of Ruby Wines, NH. Brad Rubin, Executive Vice President/Principal of Ruby Wines serves as CEO of Perfecta Wine Company. Bob Rubin, President and CEO of Ruby Wines, serves as the President and CFO. Wayne Niemi, Senior Executive Vice President/General Manager of Ruby Wines; David Browne, Senior Vice President Portfolio Management and Scott McAdams, Vice President of National Accounts will serve in their current roles.

In memory of

Theodore "Ted" Rubin

Theodore Rubin was a founding member of the Guild of Oenopholists – the group that created the Boston Wine Expo – as well as a member of the Confrerie de la Chaine des Rotisseurs and Ordre de Mondial. In addition, he was a past Master of the Everett C Benton Lodge. Ted received the Purveyor Executive of the Year 1994 from the Massachusetts Restaurant Association, the Greater Boston Association of Retarded Citizens (GBARC) Man Of The Year in 2002 and the Israel Freedom Award in 2004. Ted’s many charitable endeavors included the Jimmy Fund, Genesis Fund and the Italian Home for Children to name a few. Ted was an avid golfer who won a record thirteen club championships and twelve ‘father and son’ titles while a member of Spring Valley Country Club before joining Blue Hills Country Club and Pine Brook Country Club in Massachusetts, as well as Trump International and Mirasol in Florida. Ted was an icon in the Massachusetts Wine and Spirits industry. His personal charm, business savvy and sense of family established the culture that exists at Ruby Wines today.

Ted passed away in 2009 after a battle with leukemia. His legacy lives on with a golf tournament in his name, “The Ted,” which has raised over $750,000 for the Jimmy Fund.

Photo taken at the 2022 Salesperson of the Year Luncheon

Our team - Executives

Robert Rubin
Robert Rubin
President, CEO
Brad Rubin
Brad Rubin
Executive Vice President / MA   CEO / New Hampshire
Wayne Niemi
Wayne Niemi
Senior Executive Vice President, General Manager
David Browne
David Browne
Senior Vice President of Sales and Portfolio Management
Scott McAdams
Scott McAdams
Vice President, Retail Chains
Domenic Giammarco
Domenic Giammarco
Vice President of On Premise Sales
Jaime Rubin
Jaime Rubin
Vice President, Business Development & Marketing
David Duhamel
COO and Vice President, Ruby Wines New Hampshire / Perfecta Wine Company

Our team - Management team

Colin Quinn
Fine Wine Portfolio Manager- France / Old World
Samantha Straw
Fine Wine Portfolio Manager- Boutique California / Northwest
Aleen Saraceno
Fine Wine Portfolio Manager
Morgan Mason
Spirits Portfolio Manager
Nick DiCarlo
Division Sales Manager- Central
Pete Dickason
Division Sales Manager- South Shore
Bryan Delonais
Division Sales Manager- Northshore
Bob Browne
Division Sales Manager- Cape & Islands
Dawn Kessell
Division Sales Manager- Western
Dan Michaud
Director of Special Events, Fine Wine Specialist
Marc Chidester
Sales Manager Ruby Wines New Hampshire / Perfecta Wine Company