August 1st, J. Lohr kicked off the #YouKnowJLohr Seven Oaks campaign. The Seven Oaks campaign runs in tandem with the #YouKnowJLohr Riverstone campaign for the month of August, before taking center stage for the remaining campaign months of September and October. As a reminder, #YouKnowJLohr is an integrated sales and marketing campaign that includes video, social media and Web advertising, complemented by trade and consumer print advertising, POS and branded merchandise.
At the core of the campaign are three consumer videos, which all include cameo appearances by J. Lohr family and winemakers. All videos are now available on YouTube, as well as the LohrStyle video page and trade site. They will be publicized on multiple advertising and third-party partner sites, such as Wine Enthusiast, Sunset and Food Republic, throughout the next 90 days. Need a teaser to watch the videos?
Video 1: Biggest adult fear? Navigating the wine aisle! Luckily, our heroine in “The Struggle is Real” has J. Lohr Estates Seven Oaks Cabernet Sauvignon on her side. She only wishes that dating could be this easy.
Video 2: When it comes to romancing his better half, this burly construction worker in “Pairing Game Strong” has a zesty secret weapon up his sleeve. Thanks to J. Lohr Estates Seven Oaks Cabernet Sauvignon, umami has met its match.
Video 3: “Wine Wingman” captures that magical moment at a restaurant when our nervous bespectacled hero has to reach for a truly impressive bottle of wine. Fortunately, he knows the power of J. Lohr Estates Seven Oaks Cabernet Sauvignon.
We hope that you continue to enjoy this light-hearted and fresh campaign, which stresses the reliability and quality behind J. Lohr for over 40 years. Do “watch the story unfold” at jlohr.com/YouKnowJLohr ~ be sure to spread the word with colleagues, family and friends by sharing the video links and liking/sharing/commenting on the videos on Facebook, Twitter, and Instagram!
Charles recorded this fantastic video at the opening of Jet City last month.